About
A finance partner built for how D2C brands make money
D2C brands live and die on margin per order, inventory cash and acquisition cost. Generalist accountants rarely look at those. Margin Theory starts there.
How we work
Your data, not benchmarks
Recommendations come from your orders, invoices and ad accounts. Industry averages are context, never evidence.
Workings you can check
Every number traces back to its source, and every model is handed over with the method written down.
Decisions over decks
Reporting exists to change what you do next month: what to reorder, where to spend, what to cut.
Talk to us
If your numbers aren't keeping up with your brand, we'd like to hear about it.